Crimp Films stands at the intersection of climbing culture and cinematic artistry. Our visual identity for this spirited crew of filmmakers and photographers is a nod to the adrenaline-fueled world of climbing and the bold aesthetics of 90’s racing.

 

The primary logo—a logo mark—captures the essence of a hand in the act of crimping, a powerful grip that climbers know well. It’s a symbol that resonates with the core of their craft.

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Complementing the primary logo is a secondary logotype, designed for versatility across merch and various media. It carries the same energy and dynamism of the logo mark but offers a more straightforward representation of the Crimp Films brand.

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Together, these logos encapsulate the crew’s youthful exuberance and their dedication to documenting climbing history. A splash of pink in the visual scheme punctuates the identity, symbolizing the crew’s fresh take on climbing narratives and their pursuit of a higher future.