IC JIGSAW

Getting enrolled in a new university is always way too boring and full of bureaucracy. Where’s the excitement in starting a new chapter of your life if you get lost in papers and bills to pay? That’s why we decided to give a little twist to Imperial College London’s enrolment procedure by gamifying the whole process. 
4 steps to get into the school, 4 digital puzzle pieces to collect. Each piece unlocks a reward (a welcome party invite, a graphic tee, an enamel badge and a goodies bag) and can be collected through the Jigsaw app to complete the ‘IC’ letters and become an official Imperial student.

WHAT
Welcome experience

CLIENT
Imperial College London

LOCATION
London, UK