The Welcome microsite for Imperial College’s Business School is designed to be a dynamic and intuitive first touchpoint for new students. The microsite’s color scheme is thoughtfully implemented, utilizing RGB colors to create a navigational experience that is both intuitive and visually engaging, reflecting the innovative spirit of the Business School. The structured layout and typeface mirror the precision and clarity that the Business School stands for, ensuring that students are greeted with a sense of professionalism and focus from the very beginning.